Today’s business environment sees many companies entering into contracts with foreign partners that often involve the agreed work being carried out abroad. PwC Latvia tax director Vita Sakne and senior associate Elizabete Lizete Lapsina explain the circumstances and issues arising when a company doing a long-term construction or installation project across several jurisdictions may be liable to register a permanent establishment.

Whistleblowing is not a novel concept in the European Union (EU) so it’s not related to sustainability alone. However, the latest sustainability legislation enhances the significance of whistleblowing and the need to protect whistleblowers. This article explores how a whistleblowing system can drive sustainable growth in organisations.

Every five years or so, each information technology (IT) officer looks back at performance and builds a new corporate IT strategy. A benchmarking study that involves comparing your current IT governance parameters with similar companies is an integral part of strategic planning. Comparable parameters (e.g. IT costs per user or per euro earned, the percentage of technology maintenance costs in total technology costs, or the number of computer hardware units to be serviced per specialist full-time equivalent) depend on the database you’re using, they’re easy to understand, and selecting them raises no questions.

One day I tried out Copilot for Microsoft 365 and realised this GenAI tool isn’t going to replace me at PwC but it will certainly change my daily life. PwC Latvia has been a Microsoft partner since last Christmas, and I’ve been encouraging Latvian companies to test Copilot’s capabilities. Each company can come up with its own scenario and see how it can benefit from using GenAI. It’s important that your company has its own task where it expects added value from GenAI. It wouldn’t be right to use the technology ‘unattended’ and laugh about images it generates with two-headed persons or about Neil Armstrong being hailed as the first astronaut. Below I offer my scenario and findings.

Generative artificial intelligence (GenAI) has become an essential business tool that helps companies optimise their processes, improve efficiencies and cut costs. However, to better understand GenAI’s impact on finances, it’s important to consider the cost of this tool from different aspects.

A civil lawsuit involving a PwC Legal client’s dispute with an insurer over who owns a cash deposit has ended in payment of the full claim, with recovery of cash and interest on arrears and reimbursement of litigation costs, totalling EUR 115,029.32. The claimant’s interests were represented by Nataļja Puriņa, an attorney-at-law with ZAB PricewaterhouseCoopers Legal SIA.

Electrical vehicles (EVs) are gaining traction. According to the Auto Association, Latvia set a record in new EV registrations in 2023: 8.8% of total registered new passenger vehicles were electrical. Episode 41 of our podcast features Viktorija Lavrova, a PwC tax manager, and Aleksandrs Afanasjevs, a tax consultant, explaining what tax aspects should be considered if a company buys an EV, and whether the employer can reimburse EV charging costs if it’s being used for private as well as business purposes.

One of the signals indicating an organisation needs diversity management is a high level of subjective feelings of discrimination or injustice among its staff. Low innovation capacity or high staff turnover can also suggest its diversity and inclusion (D&I) practices are not successful. Yet these are just a few of the reasons why organisations turn to diversity management as a key priority.

In today’s competitive job market, the battle to attract and retain the best talent is more challenging than ever before. An effective employer branding strategy that is aligned with your corporate values, culture, work environment and benefits will help you stay ahead of your competitors. Not only are organisations with a strong employer brand attracting more applicants but the pool they get to choose from is higher quality, leading to better hires and lower turnover rates.

The Green Deal aims to make Europe the first climate-neutral continent. We have undertaken to reduce our greenhouse gas (GHG) emissions by at least 55% (compared to the 1990 levels) by 2030 and achieve climate neutrality by 2050. To meet these targets and mitigate the impact on climate change, countries and businesses need to cut down their GHG emissions significantly.

Over 70% of 3,522 business and information technology leaders say they have made significant cybersecurity improvements since 2020, according to PwC’s 2023 survey “Global Digital Trust Insights”. They have done all the right things: re-evaluated their cyber-risks, revised their security documentation, improved their ability to defend against ransomware, and enhanced their user awareness of information security. However, the two years of war, 2022 and 2023, have changed the nature of cybercrime. There were not many complaints about politically and ideologically motivated attacks in 2021, yet such attacks have represented a significant percentage since the war broke out in 2022. The activity of threat actors using their knowledge for political or ideological reasons has remained high and compares with the activity of ransomware and other commercially motivated attackers.

All kinds of things happen in life, for example the original document has gone missing. A person used to hold the signed original of a contract that was entered into ten years ago and is still valid. It was scanned at some point in time and retained in readable form but for some reason is no longer available.

Looking at the ever-changing financial management space, you might think that traditional tools such as Excel should gradually become obsolete and be replaced with advanced software solutions that rationalise processes and build efficiencies. However, despite a whole range of financial technologies being readily available and optimally applied, organisations keep using Excel in their day-to-day work.

Diversity in organisations does not primarily mean differences in people’s visual appearance, gender or skin colour. Organisations have both visible and invisible diversity that can be encountered at individual, group and department level. While the potential and challenges are lying hidden in what’s invisible, we are used to measuring and accounting for what’s visible. Why is this an issue? And what risks does it entail? This article explores the essence of diversity management, risks and the initial minimum policy to eliminate them.

Baltic CEOs are again cautiously optimistic about economy growth over the next 12 months. More CEOs recognise that competitiveness mostly depends on their company’s ability to transform, automate processes and adopt new technology, according to PwC’s Baltic CEO Survey 2024.